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 rides shotgun","statc_num_columns":null,"statc_background_colors":null,"statc_text_color":null,"statc_stats":null,"dl_style":null,"fwtt_eyebrow":null,"fwtt_alignment":null,"fwtt_title":null,"fwtt_text":null,"situation":null,"media_item":null,"sc_intro":null,"sc_text":null,"sc_text_color":null,"sc_background_color":null,"q_intro":null,"q_quote":null,"q_quotee":null,"tct_small_title":null,"tct_text":null,"tct_has_circle":null,"tct_circle_color":null,"rcs_intro_title":null,"rcs_related_cases":null}]},{"block_type":[{"acf_fc_layout":"situation","csh_text_color":null,"csh_is_video":null,"csh_add_gradient":null,"csh_video":null,"csh_image":null,"csh_title":null,"statc_num_columns":null,"statc_background_colors":null,"statc_text_color":null,"statc_stats":null,"dl_style":null,"fwtt_eyebrow":null,"fwtt_alignment":null,"fwtt_title":null,"fwtt_text":null,"situation":"Aviva provides insurance, savings and investment products to 33 million customers worldwide. They asked Tank to think through creating a premiere mobile experience for their customers. Our research and technology teams worked with them to land on the right solution: a native app to improve driving behavior.","media_item":null,"sc_intro":null,"sc_text":null,"sc_text_color":null,"sc_background_color":null,"q_intro":null,"q_quote":null,"q_quotee":null,"tct_small_title":null,"tct_text":null,"tct_has_circle":null,"tct_circle_color":null,"rcs_intro_title":null,"rcs_related_cases":null}]},{"block_type":[{"acf_fc_layout":"statistics_callout","csh_text_color":null,"csh_is_video":null,"csh_add_gradient":null,"csh_video":null,"csh_image":null,"csh_title":null,"statc_num_columns":null,"statc_background_colors":null,"statc_text_color":null,"statc_stats":null,"dl_style":null,"fwtt_eyebrow":null,"fwtt_alignment":null,"fwtt_title":null,"fwtt_text":null,"situation":null,"media_item":null,"sc_intro":"Impact","sc_text":"<p class=\"p1\"><b>The Drive application helps Aviva promote one of their core values—caring about their customers&#8217; safety, and that of other drivers.</b></p>\n","sc_text_color":"black","sc_background_color":"#f2cf00","q_intro":null,"q_quote":null,"q_quotee":null,"tct_small_title":null,"tct_text":null,"tct_has_circle":null,"tct_circle_color":null,"rcs_intro_title":null,"rcs_related_cases":null}]},{"block_type":[{"acf_fc_layout":"full_width_title_and_text","csh_text_color":null,"csh_is_video":null,"csh_add_gradient":null,"csh_video":null,"csh_image":null,"csh_title":null,"statc_num_columns":null,"statc_background_colors":null,"statc_text_color":null,"statc_stats":null,"dl_style":null,"fwtt_eyebrow":"Experience design","fwtt_alignment":"left","fwtt_title":"","fwtt_text":"<p class=\"p1\"><span class=\"s1\">To create a mobile app that would marry driving behavior to a gamified experience, Tank mapped out the entire journey, incorporating not only the nuances of the driving data that the app would collect but also the customer experience, from signing up on Aviva’s website to receiving rewards to brag about on social media.</span></p>\n","situation":null,"media_item":null,"sc_intro":null,"sc_text":null,"sc_text_color":null,"sc_background_color":null,"q_intro":null,"q_quote":null,"q_quotee":null,"tct_small_title":null,"tct_text":null,"tct_has_circle":null,"tct_circle_color":null,"rcs_intro_title":null,"rcs_related_cases":null}]},{"block_type":[{"acf_fc_layout":"media","csh_text_color":null,"csh_is_video":null,"csh_add_gradient":null,"csh_video":null,"csh_image":null,"csh_title":null,"statc_num_columns":null,"statc_background_colors":null,"statc_text_color":null,"statc_stats":null,"dl_style":null,"fwtt_eyebrow":null,"fwtt_alignment":null,"fwtt_title":null,"fwtt_text":null,"situation":null,"media_item":[{"media_item_size":"100","media_item_image_or_video":false,"media_image":{"alt_text":"Aviva app design mobile 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