{"componentChunkName":"component---src-templates-thought-piece-js","path":"/thought/august-2020/","result":{"data":{"currentThoughtPiece":{"post_title":"August 2020","yoast":{"focuskw":"","title":"August 2020","metadesc":"It's not you, it's us. Except when it's you.","opengraph_title":"August 2020","opengraph_description":"It's not you, it's us. Except when it's you.","opengraph_updated_time":1688678604,"twitter_title":"August 2020","twitter_description":"It's not you, it's us. Except when it's you.","linkdex":"","metakeywords":"","meta_robots_noindex":"","meta_robots_nofollow":"","meta_robots_adv":"","canonical":"https://thought/august-2020/","redirect":"","opengraph_url":"https://thought/august-2020/","opengraph_site_name":"Tank Design","opengraph_type":"article"},"thought_categories":[{"name":"Thoughts"}],"post_date":"2020-07-30T23:44:22.000Z","content":"

Don’t work with assholes

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Agency work is sometimes referred to as “working on the service side,” i.e. for hire, as opposed to the “client side,” or in-house. “Service” is a fitting phrase, since this line of work is well suited for those of us who are eager to please.

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We like creating for that razor-thin edge of like and dislike, because the reward is that much greater when we get it right, crafting a message and experience that’s truly impactful. But more than that, we’re energized when we get to share our expertise and show our clients that we get their business — for all its challenges and goals.

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During that process, creativity can a fickle and fragile thing. It can be hard to be “on” and come up with something unique, especially when a deadline is looming. Every once in a while, there’s a night in the Tank studio when a team sits in the halo of their desk lamps, having beaten a well-worn path between their desks and the coffee machine, striving to put that final spit and polish on something to make it truly great.

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We know those moments are tough, and during those times, there aren’t a lot of raised voices or flipped tables—metaphorical or otherwise. No one needs that, certainly not our fellow team members who are giving it their all at the next keyboard over.

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Luckily, we surround ourselves with fellow creatives who rely on skills, confidence and expertise—not egos. Like we said, we’ve chosen this line of work in pursuit of the ultimate goal: a truly satisfied client. Sure, being creative under pressure can be challenging, but with the right group of people (and plenty of snacks), the process is a little less daunting.

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